Brands are trees
Concept & logo
Brands Are Trees helps social enterprises and projects to stand out and grow, with solid and sustainable brands. Brands that with the right care and under healthy circumstances will grow bigger and stronger. Brands that will blossom and provide a better, happier and greener planet. Just like trees.
A conscious design
I designed the logo of Brands Are Trees, which is simple and direct, representing its own nature. The elements used are clear and easy to recognize. The circle represents the planet, the cycle of renovation, life and reuse. In the letter B a tree trunk and leaf can clearly be recognized, reflecting solidity, life and growth. The color emphasizes the mission of the brand: a better, happier and greener planet.