Concept & logo
Impulso Gastronómico is a young company that helps bar & restaurant owners to lower costs and optimize processes. It offers creative and integral solutions, giving businesses just that impulse needed to increase their outcomes – in the short and long run.
I developed the brand identity and established the overall brand experience. In the logo you can see a clear letter G, formed by arrows pointing upwards. The arrows represent dynamic processes and sustainable growth. The G is divided in three parts, representing the different steps needed for the smooth and organized transition to better results.