Concept & logo
Chella Valkering is a Dutch freelance copywriter, offering Concepts, Copy and Content to entrepreneurs. Due to her services the letter C forms the fundamental letter of the logo. Her services are related and integrated, so are the C’s. The logo represents connection, coverage, content and care, reflecting the work ethics and method of Chella.
I developed the brand identity and established the overall brand experience. The colors that are used are neutral and complement each other, giving the logo an alternative and creative look.