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Concept & logo

Pickear is a new e-commerce business in Argentina, offering young households modern furniture.



I came up with the name Pickear, which is derived from the verb ‘to pick’, but with a Spanish ring to it – which is common in Argentina. I designed the logo, using the letter P in a way making the logo easy to apply throughout various communication forms. The organic lines and colors are easy to recognize. The simplicity of the brand reinforces the concept, encouraging its clients to choose – to pick.